Privacy Policy

Personal Data Privacy Policy

Last updated: November 01, 2025

1. Introduction

At Lamser Soluciones Industriales (hereinafter "Lamser," "we," or "the Company"), we value your privacy and are committed to protecting the personal data you provide to us through our website https://www.lamser.mx, forms, email, telephone, and WhatsApp. This Privacy Policy describes what data we collect, the purposes of its processing, the legal basis, the retention periods, your rights, and the protective measures we apply.

2. Data Controller

Data Controller: Lamser Soluciones Industriales

Address: Av. Isidoro Sepúlveda Martínez 600, CP 66637, Apodaca, Nuevo León, Mexico.

Telephone numbers: +52 811 524 4163 / +52 813 595 8395 Email address for privacy and ARCO rights matters: contacto@lamser.com.mx

3. Scope and data we collect

When you interact with us (web forms, calls, WhatsApp, email) we may collect the following personal data:

Full Name
Landline or Mobile Phone Number
WhatsApp Number
Email Address
Company Name
Any additional information you voluntarily provide (project description, estimated budget, location, etc.)

4. Finalidades del tratamiento

The personal data we collect is used for the following purposes, which are necessary for the business relationship or with your consent when indicated:

To respond to requests for information, quotes, and scheduling of technical visits.
To contact you by phone, email, or WhatsApp for follow-up, sending proposals, and project management.
To manage commercial and administrative relationships (quotes, contracts, invoicing, and warranties).
To send commercial communications only when we have your explicit consent.
To improve our services and website through statistical analysis.
To comply with applicable legal obligations or regulations.

5. Legal basis for processing

We process your data based on the following legal grounds:

Consent: When you complete forms, agree to receive information, or accept terms for marketing communications.
Contractual performance: When necessary for the provision of a requested service or the performance of a contract.
Legal obligation: When the law requires us to retain or provide certain data.

6. Transfers and third parties

We may share your personal data with service providers (hosting, email platforms, analytics tools, messaging, payment providers, advertising agencies, among others) solely for the purposes stated. All contracted third parties are subject to agreements that guarantee confidentiality and security. We may also transfer data to authorities when there is a legal obligation to do so.

7. International Transfers

We may sometimes use providers located outside of Mexico. If we make international transfers, we will apply appropriate measures and safeguards to protect your data and will inform you when appropriate.

8. Conservation period

We retain your personal data for as long as the relationship is maintained, or until you request its deletion, unless legally required to retain it for a longer period. As a general guideline, unless otherwise required, we will retain data for a period of 5 years from the last interaction; this period may vary according to legal or contractual obligations.

9. ARCO rights and revocation of consent

You have the right to access, rectify, cancel or oppose the processing of your personal data (ARCO rights), as well as to revoke the consent given for the processing of your personal data and to limit the use or disclosure thereof.

To exercise your ARCO rights or revoke your consent, send a request to contacto@lamser.com.mx with the following minimum information:

Subject: "ARCO Request" or "Revocation of Consent".
Full name and contact information (email or phone).
Clear description of the data regarding which the rights are being exercised and the action requested.
Document proving identity or, if applicable, legal representation.

Response time: We will respond within a maximum of 20 business days from receipt of your request; this period may be extended once for up to 10 additional business days for justified reasons, in accordance with the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP). If the request is granted, the action will be implemented within 15 business days following the resolution.

10. Procedure and form of response

Once we receive your ARCO request, we will send you an acknowledgment of receipt and a tracking number. If we require additional information to verify your identity or representation, we will request it through the indicated channel.

11. Security measures

We implement reasonable technical, administrative, and physical measures to protect your personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction. These measures are reviewed and updated periodically. Please note that no internet transmission is 100% secure.

12. Processing of sensitive data

We do not request or process special categories of personal data (sensitive data) unless strictly necessary and with the guarantees and consent required by law.

13. Minors

We do not collect personal data from minors for the purpose of providing them with services. If you are a minor, do not provide any data without the consent of your parents or guardians. If we discover that we have collected data from a minor without the corresponding consent, we will delete it and take measures to prevent its use.

14. Cookies and tracking technologies

We use cookies and similar technologies (pixel tags, web beacons, local storage) to improve your experience on our site, analyze usage, and measure the effectiveness of our campaigns. Below, we describe the types of cookies we use, provide examples, and explain how to manage them.

What is a cookie?

A cookie is a small text file that is stored in your browser when you visit a website. Cookies allow us to recognize your browser and remember preferences or actions you take during your visit.

Types of cookies we use

Strictly Necessary Cookies: Essential for the basic operation of the site (forms, security). They cannot be disabled if you wish to use certain features.
Performance and Analytics Cookies: Collect anonymous data about how visitors use the site (pages visited, time spent on site) to improve the user experience. Example: Google Analytics.
Functionality Cookies: Remember your preferences (language, region) to provide personalized features.
Advertising and Targeting Cookies: Used to display relevant ads and measure campaign effectiveness. Examples: Facebook Pixel (Meta), Google Ads cookies.

Third-Party Cookies We May Use:

Google Analytics: Analyzes visits and user behavior (anonymizes IP addresses if enabled).
Google Ads (conversion tracking, remarketing).
Facebook Pixel/Meta: Measures campaigns and audiences.
Ad management platforms and social media networks, depending on the campaign.

Cookie Duration

The duration varies depending on the cookie: there are session cookies (deleted when you close your browser) and persistent cookies (which remain for several days or months depending on their purpose). Specific expiration information may vary by provider.

How to Manage or Disable Cookies

You can manage or block cookies through your browser settings:

Google Chrome: Settings > Privacy and security > Cookies and other site data.
Mozilla Firefox: Options > Privacy & Security > Cookies and site data.
Microsoft Edge: Settings > Cookies and site permissions.
Safari (macOS/iOS): Preferences > Privacy > Manage cookies and site data.

For personalized advertising, you can review and manage your preferences at: https://www.youronlinechoices.com (EU) or in Google's ad settings (adssettings.google.com) and Facebook's ad controls in your privacy settings.

Cookie Consent

When you visit our site for the first time, a cookie notice/banner will be displayed allowing you to accept or configure cookies. If you do not accept optional cookies, only strictly necessary cookies will be loaded.

15. Marketing Communications and Unsubscribing

If you have given us your consent to receive marketing communications, you may revoke that consent at any time by sending an email to contacto@lamser.com.mx or by replying "UNSUBSCRIBE" or "STOP" to the WhatsApp messages we send you. We will process your unsubscribe request within a reasonable timeframe and cease all marketing communications.

16. Changes to the Privacy Policy

We may update this Policy at any time. We will publish the updated version at https://www.lamser.mx and, where applicable, inform you through the contact information you have provided. The version published on the website will be the current version.

17. Contact and Support

If you have any questions, comments, or wish to exercise your ARCO rights (Access, Rectification, Cancellation, and Opposition), please contact us: Email: contacto@lamser.com.mx

Phone: +52 811 524 4163 / +52 813 595 8395

Address: Av. Isidoro Sepúlveda Martínez 600, CP 66637, Cd. Apodaca, Nuevo León, Mexico.

18. Data Protection Authority

If you are dissatisfied with our response, you may file a complaint with the competent authority for personal data protection in Mexico (National Institute for Transparency, Access to Information and Personal Data Protection - INAI) to take appropriate action.